NEWAVE

NEWAVE: Collection Launch Film

Creative · 2026 · Client work · Location shoot + edit

The brief

NEWAVE, an independent Hong Kong clothing brand, was launching a new collection and needed a film that puts the garments where they belong — on people, in the city.

The work

Shot the collection across Hong Kong rooftops and streets — movement, texture, skyline — and cut a launch film that feels like the brand, not a lookbook.

My role

Filming, editing

Outcome

Launch film delivered for the collection drop.

Independent streetwear lives or dies on identity. This launch film gives NEWAVE’s collection the city it was made for.

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