NEWAVE

NEWAVE: Collection Launch Film

video · Location shoot + edit

The problem

NEWAVE, an independent Hong Kong clothing brand, was launching a new collection and needed a film that puts the garments where they belong — on people, in the city.

What we did

Shot the collection across Hong Kong rooftops and streets — movement, texture, skyline — and cut a launch film that feels like the brand, not a lookbook.

Scope

Filming, editing

Result

Launch film delivered for the collection drop.

Independent streetwear lives or dies on identity. This launch film gives NEWAVE’s collection the city it was made for.

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