Insights
Thoughts on building things. Technology, creative work, AI.

education
AI Agents Are Not Chatbots. Here's the Difference.
Why most companies are building the wrong thing when they say 'we need AI.'

creative
Six Books, One Page
I used six books from screenwriting, advertising, and business to rewrite one About page. They all said the same thing.

technology
One Person, Right Tools
How I built an iOS app, research pipeline, and deployment system across 14 markets. Solo.

creative
Style Is Risk
Why the best creative work comes from choices nobody validated beforehand.