Swire Hotels

Swire Hotels: Dean Winter Interview

Creative · 2023 · Client work · 1 day

The brief

Swire Hotels wanted an executive portrait that felt warm, not stiff. Dean Winter runs luxury hotels. The content had to match that standard.

The work

Shot in the hotel lobby during off-hours. Natural acoustics, two cameras, no script. Kept the edit under three minutes because attention spans are real.

My role

Direction, cinematography, editing, sound design

Outcome

Internal and external comms piece. Alvis Choi (Marketing Manager) said 'beyond expectation.'

Hospitality people are the best interviewees. They’re trained to make you comfortable. Our job was to make Dean comfortable enough to forget the camera.

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