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Vertical: Mobile-First Content
Creative · · Client work · Ongoing
The brief
Multiple clients needed 9:16 content for Instagram, TikTok, and Stories. Different brands, same constraint: vertical, under 60 seconds, thumb-stopping.
The work
Shot and edited specifically for vertical. Not cropped from horizontal. Framing, pacing, text placement all designed for phones.
My role
Concept, filming, editing, format optimization
Outcome
Content series across multiple client accounts.
Vertical video isn’t a crop of horizontal. It’s a different language. Most studios still don’t get that.
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