Real clothes, AI models: making a Kowloon fashion film
Why we chose Dries Van Noten, the real clothing references beside the generated scenes, and what it took to make our Kowloon fashion film.
Creative Production
The version people
actually remember.
You already know the safe version won't work. The one that checks every box and moves no one. You need someone who questions the brief, picks the right medium, and gives you something you're proud to send without explaining it first.
Most production companies ask for a brief and deliver exactly that. No questions, no pushback, no surprises. The result sits in a shared drive and nobody uses it. We start with what you actually need, not what the brief says. Sometimes that means a 60-second film. Sometimes three photos. Sometimes an AI-generated concept that nobody expected.
Brand Films
Your company story. Not the corporate version. The real one.
Photography
Products, people, events. Shot to feel like your brand, not stock.
AI Visuals
Generated imagery and style transfers. The tools we use daily, applied to your brand.
Creative Direction
We tell you when your brief needs work. Before you spend money on the wrong thing.
Selected work
Browse the archiveFrom the creative blog
All posts
Location scouting for 1.1M views
Preproduction for Sergei Minaev's Hong Kong film: a numbered Google My Maps route, shot notes, time blocks and a small crew who needed lunch.
Shooting Sergei Minaev in Hong Kong
Three days shooting one of Russia's most influential writers and media figures for his history channel. And why this one was personal.
Tell us what you're making.
We'll tell you which medium works best. Sometimes the answer surprises people.